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Andy’s Answers: How to get started in social media
Where do we start? It’s the No. 1 question for a company looking to get involved in social media. With no less than a billion different conversations taking place on nearly as many different platforms,...
View ArticleAndy's Answers: Measuring the ROI of your social media programs
One of the fundamental Five Ts of word of mouth marketing I teach in my book is “Tracking.” Because word of mouth often involves a lot of testing of topics and trying new things, you need a tracking...
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Are you adjusting your social marketing?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: How often do you...
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